The continuous developments to create an attractive manufacturing platform for cars and motorcycles, trade liberalization, free movement of goods, high investments,skilled and low cost labor, growing population, open flow of capital, increasing income levels and government support for foreign direct investments (FDIs) are some of the other factors, influencing the growth of the global automotive seats market. The need to develop raw materials, in order to improve efficiency and reduce cost is also driving the growth of the global market.
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Automotive manufacturershave developed powered and heated seats, which enhance the comfort and luxuryof vehicles, and eliminate manual adjustment of standard seats. The powered and heated seat segment witnessedan increased demand from the developed regions. NorthAmerica dominated the global automotive seat market in 2014. Europe is expectedto witness the penetration of lightweight and technologically advanced seatingsystems, due to growing fuel efficiency regulations and stringent emissionnorms in near future. China is thelargest market for automotive seats in Asia-Pacific. The automotive consumersin Asia-Pacific are inclined towards enhanced safety and comfort. Automotivemanufacturers are attempting to develop high-performance and cost-effective seatingsystems, for meeting consumer expectations in the region.
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Short technology life cycle of seats is a major challenge in the growth of the globalautomotive seat market. Johnson Controls Inc.,Lear Corporation, AISIN SEIKI Co. Ltd., Gentherm, Magna International, TACHI-SCo. Ltd., NHK SPRING Co. Ltd., TS TECH Co. Ltd., TOYOTA BOSHOKU CORPORATION, andFaurecia Automotive Seating Inc. are some of the major competitors of theglobal automotive seat market. The continuous product development and expansion,in terms of production capacity and geographical presence are the key strategiesadopted by major players to enhance growth opportunities in the globalautomotive seats market. The issues related to global warming and depletion of energy resourcesare compelling automobile manufacturers to develop new products andtechnologies, for the automotive industry. As automotive seats utilize up to 8.3% of plastic, the automobilemanufacturers have started to use natural fiber composites, which is expected toreplace plastics in the coming years.
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