The dry shampoo and conditioner market has been consolidated by the demands of young females for time-efficient hair styling products. The usage of dry shampoos and conditioners goes beyond the applications of the traditional shampoos, in order to satisfy the customers’ needs in a better way. The recent surge in demand of the dry shampoos, and conditioners is due to the consumers’ desire to preserve color, protection of hair, natural oils, and avoiding chemicals that might damage hair over time.
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Dry shampoos absorb oils from the scalp, leaving the hair to smell fresh. Dry shampoo is washing the hair without water, making it look freshly washed again. Dry shampoos boost the volume of hair. Dry conditioner is used to add protection and shine to coarse, chemically-treated, and scraggly hair ends.
The global dry shampoo market can be segmented on the basis of application, and form. On the basis of application, the dry shampoo market can be divided into volume boost shampoo, oil remover shampoo, and combination shampoo. Based on form, the market can be segmented into loose powder, and spray form. Dry shampoo is especially popular among younger women. Nearly four in 10 people aged 16 to 24; along with approximately 23% of women and 13% of men, own a bottle of dry shampoo. This helps to forecast the trends in demography of potential consumers, while female consumer segment are likely to continuously dominate the male consumers, within the dry shampoo market, in the near future.
Some of the drivers responsible for the growth of the global dry shampoo, and conditioner market, are new product innovation, online selling, and effective advertising of dry shampoos, and conditioners worldwide. Among all these, continuous product innovations in the field of dry shampoo and conditioners are expected to build sustainable competitive advantages, in the market in near future. Since dandruff is a major concern in the hair ambience segment, beauty and hygiene, the future of dry shampoo market is expected to shine, due to the presence of “piroctone olamine” to prevent dandruff in dry shampoos.
Kopirox or piroctine olamine is an anti-dandruff ingredient, which is present in various dry shampoos. Piroctone olamine is known for its fungi static and bacterio-static properties, which especially works against pityrosporum ovale (which is found in the skin surface of humans, and is linked with dandruff, and other signs of flaking on the scalp and face).
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Lush No Drought Dry Shampoo, Garnier Fructis Volume Extend Instant Bodifier, Batiste Dry Shampoo, and Dove Refresh+ Care Invigorating Dry Shampoo from Unilever, are some of the top dry shampoos available in the market. Oribe Soft Dry Conditioner Spray, and Rockaholic Dirty Secrets Dry Conditioner are some of the common dry conditioners, available in the market. Currently, Procter & Gamble is the leading competitor, in the dry shampoo and conditioner market, followed by Unilever, and L'oreal.
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